Hispanic media or local organizations that wish to join this campaign can sign up here.

Together with the North Carolina Hispanic media, and other local organizations, El Centro Hispano is excited to announce the launch of the NC Unida Contra El Virus campaign which aims to send unified messages to the at-risk Latino community to raise awareness about COVID-19 and reduce contagion.

“We want to improve language access to key information about prevention and awareness in our community,” said Pilar Rocha-Goldberg, El Centro Hispano CEO and President. “This collaborative effort is critical when the Latino/Hispanic community is being disproportionately struck by COVID-19 infections in North Carolina.” 

In fact, according to state health officials, as of mid-June, the Latino community made up just over 14,000 positive cases — 44% of the nearly 30,000 cases for which ethnicity is known. This is concerning since Latinos are only 9.3% of the state’s population.

“We are aware that efforts to reduce COVID-19 diagnoses among Latinx residents had to involve more than information, however, the breadth of this campaign emphasizes our belief that a unified, targeted campaign effort will empower our community to fight against mis/disinformation related to COVID-19. Well informed citizens make better decisions,” said Rocha-Goldberg. 

Participating organizations of the NC Unida Contra El Virus campaign, in alphabetical order, include Armonia Health, Asociación Dominicana de Carolina del Norte, Boricuas en North Carolina, Carrboro Elementary School, Centro de Alabanza Naciones Unidas, Chatham County Public Health Department, Consulate General of Guatemala in Raleigh NC, Costa Rica Youth Exchange, Discover Durham, Enlace Latino, El Centro Hispano NC, Explosión 106.7 FM, Family Success Alliance, ISLA, La Coalición Latinoamericana, La Conexion, La Grande, La K Buena, La Ley, La Mega, La Noticia, News Latino Today NC, Orange County Department of Human Rights & Relations, Orange County Health Department, Orange County Public Library, Revista Latina NC, The Point Church en Espanol – Chapel Hill, Qué Pasa NC, Town of Hillsborough, Town of Carrboro, Takiri Folclor Latino, True Ridge, UNC-Chapel Hill, and Univisión.

10-Week Content Calendar

The NC Unida Contra El Virus campaign will focus on several digital media initiatives in the next 10 weeks to amplify messages in Spanish about COVID-19 through social media, radio, and print media. The goal behind this collaboration between El Centro Hispano, the Hispanic media and other local organizations is to offer the Spanish-speaking audience the opportunity to be better informed.